After three decades of sharing warmth and kindness by fostering a culture of community involvement and volunteerism across the country, One Warm Coat recognized the need for a refreshed visual identity that reflects how our organization has grown and how the world has evolved.
With a deep-seated belief in the power of collective action, One Warm Coat engages and supports thousands of volunteers each year to collect coats for children and adults in need. Additionally, we partner with more than 1,500 local organizations across all 50 states, creating a robust network that efficiently distributes hundreds of thousands of coats annually.
While our longstanding legacy logo served us well throughout the years, we wanted to modernize our look and incorporate the values of volunteerism and environmental sustainability that are key components of our mission. The new look honors the warmth and familiarity of the original logo while introducing a more contemporary design that visually communicates the values of community, care, and fashion circularity that are at the heart of the our work.
To amplify our growing efforts and reach, a refreshed logo integrating a modern-day coat icon was introduced. Additionally, soft, modern tones that reflect our values have been added – shades of green for sustainability, yellow to celebrate the bright futures and hope ahead, and blue as a beacon of trust and loyalty. Furthermore, an updated typography was utilized with a softer typeface mirroring the care and comfort that remains at the forefront of our culture.
Every design decision was thoughtfully made to illustrate the core tenets of One Warm Coat’s mission:
- Three Green Arrows: Symbolizing fashion circularity and sustainability.
- Yellow Heart on the Coat Breast: A small but powerful symbol of kindness and community.
- Puffy Coat with Hands in Pockets: Representation of physical warmth.
This rebrand is a visual expression of One Warm Coat’s enduring mission to provide free coats to children and adults in need while promoting volunteerism and environmental sustainability. It also represents our organization’s future: one that continues to embrace warmth, community, and sustainability — one coat at a time.
