Build a greater connection with your customers and warm even more people in your community.
Here are a few ideas to get you started:
Is your business interested in becoming a sponsor? Learn more about our sponsorship opportunities.
Create a compelling incentive to thank customers for their coat donation and/or encourage a future shopping visit. Ideas include:
- A special discount
- A “give one, get one” offer
- A free service or gift
- Special customer perks
- Additional loyalty rewards
Promote your coat drive dates or a special incentive with a printed message on the customer receipt.
One Warm Coat provides signage in the Welcome Kit emailed to registered Coat Drive Ambassadors. Additional and larger items are available in the Online Store.
Promote your coat drive in advance. Insert a flier about your One Warm Coat drive inside each customer’s bag ahead of your launch date and throughout your drive. This is also a great opportunity to offer a bounce-back coupon or incentive. Here’s an example from Brooks Brothers.
One Warm Coat Day
One Warm Coat Day is celebrated annually on the first Thursday of October. It is a day of awareness, activation and support. Consider launching your coat drive on or around One Warm Coat Day and offering a special promotion to help celebrate One Warm Coat Day.
Charity Checkout: Create more LOYALTY, ENGAGEMENT & ADMIRATION.
Customers WANT to be charitable they appreciate being invited to help do something meaningful.
Donation At the Register
Invite your customers to make a donation at checkout, either through a verbal ask made by a sales associate or through your automated pin pad.
Ask your customers if they would like to round up their purchase to the nearest dollar amount to benefit One Warm Coat. Small gifts add up to a huge impact on the millions of children and adults in need of warmth.
Share the news about your coat drive on social media and help spread awareness about the need for warm coats. One Warm Coat provides sample posts, hashtag ideas and more.